When I first saw the new tourism brand, It’s More Fun In The Philippines, I was like “wow, that’s funny!”. After a year of research, the DOT boys can only came up with this? I was totally dismayed. It seemed too plain, too lame and too generic - at least, until I saw the promotional photos, the leaked video, the website and read the future plans of Mr. Secretary. It may not be as brilliant as “Wow Philippines” but it’s not cringe-worthy. Being too generic could actually work out in our advantage if done right.
A. I can’t think of a better slogan. Two thumbs up DOT!
B. It’s million times better than the previous attempt but still WOW Philippines is the bomb.
C. Nice try guys. Back to the drawing board.
D. WTF, Pilipinas Kay Ganda for the win!
E. Fuck you DOT! Bow.